Google Search Ads
Show up at the top of Google when people search for your service.
Services / Google Ads · PPC management · Central Florida
Google Ads that
bring in leads,
not just clicks.
PPC and Google Ads management for small businesses in Central Florida. We target people searching for what you do right now, and we track what every dollar brings back.
Already running ads? Start with the audit.
Most ad budgets leak.
- Leak 01Paying for searches that have nothing to do with your business.
- Leak 02Sending every click to your home page and hoping.
- Leak 03Campaigns set up once and never touched again.
It's easy to spend money on Google Ads. It's hard to make it back.
What PPC management includes
Every dollar
pointed at a lead.
Where the dollar goes
One dollar, start to finish
- 01SearchSomeone looks for what you do
- 02Your adOnly on searches that fit your business
- 03Landing pageBuilt for that ad, not your home page
- 04Tracked leadEvery call and form fill counted
Local Services Ads
The “Google Screened” listings at the very top of local searches. You pay per lead, not per click. We set them up and manage them for you.
Retargeting
Stay in front of people who visited your site but didn't reach out yet.
YouTube and social ads
Video on YouTube and targeted ads on Facebook, Instagram and LinkedIn when your customers are there.
Landing pages that convert
Ads that send people to a page built for that ad, not your home page. We build websites too, so this is part of the job, not an extra vendor.
Local targeting that fits your market
Daytona Beach is seasonal and tourist-heavy. Lake Mary and Orlando are competitive. DeLand runs on trust. Your targeting and your message should reflect where your customers are.
The honest part
It's your ad account. Always.
Some agencies run your ads in their own account, so when you leave, your history and data stay with them. We don't. You own the account; we manage it.
What that means
Your ad budget is yours to set. It's separate from our management fee, and you see exactly where it goes.
- You own the account
- We manage it
- Your budget is separate from our fee
- You see where every dollar goes
If you leave, everything stays with you.
How it works
Four steps.
The last one repeats.
- 1
Audit
We go through your current account (if you have one) to find wasted spend.
Find the waste
- 2
Build
Tightly targeted campaigns, ad copy written for your customers and landing pages built to convert.
Campaigns · copy · pages
- 3
Launch and track
Calls and form fills tracked, so you know what each dollar brought back.
Calls · forms · tracked
- 4
Improve every month
A monthly report and call: what worked, what didn't, what we're changing.
Every month, on repeat
Results
What clients say.
Featured story
- Personal injury law
- SEO + Google Ads
- 9 years
A personal injury firm: we rebuilt their site and ran their SEO and Google Ads for 9 years.
Before20–30
After~100
Signed cases per month. Over 9 years, while we ran their marketing.
“Websoftware gave us a stunning site, a smart SEO plan, and walked us through PPC like pros.”
FAQ
Straight
answers.
How much ad budget do I need?
It depends on your industry and location. A lawyer in Orlando pays far more per click than a bakery in DeLand. We'll recommend a budget big enough to learn what works, and tell you honestly if yours isn't.
How much does PPC management cost?
Google Ads management is $1,500 a month for ad budgets under $2,500 a month. Above that, the fee is a percentage of your ad spend. Either way, your ad budget is separate from our fee, you set it, and you see exactly where it goes.
Should I do Google Ads or SEO?
If you need leads soon, start with Google Ads. If you want leads that keep coming without paying per click, you need SEO, and it takes months. Most clients do both: ads bring in work now while SEO builds.
Do I own my ad account?
Yes. Some agencies run your ads in their own account, so when you leave, your history and data stay with them. We don't. You own the account and we manage it, so if you ever leave, everything goes with you.
Should I hire a Google Ads consultant or an agency?
What matters is who actually works on your account. At a big agency it's often a junior account manager running the same playbook for everyone. A solo consultant may only do ads, so your landing pages and website are someone else's problem. Here the person you talk to runs your ads and builds the pages they point to.
Currently taking on new clients. Never more than 15.
Want to know where your ad budget is going?
Send me your account. I'll tell you what's working and what's wasted.
See if we're a fit